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TN+Film Normal Liquid Crystal Displays like those found in calculators have direct driven image elements – a voltage can be applied across one segment without interfering with other segments of the display. This is impractical for a large display with a large number of pixels since it would require millions of connections - top and bottom connections for each of red, green and blue of every pixel. To avoid this issue, the pixels are addressed in rows and columns which reduce the connection count from millions to thousands. If all the pixels in one row are driven with a positive voltage and all the pixels in one column are driven with a negative voltage, then the pixel at the intersection has the largest applied voltage and is switched. The problem with this solution is that all the pixels in the same column see a fraction of the applied voltage as do all the pixels in the same row, so although they are not switched completely, they do tend to darken. The solution to the problem is to supply each pixel with its own transistor switch which allows each pixel to be individually controlled. The low leakage current of the transistor also means that the voltage applied to the pixel does not leak away between refreshes to the display image. Each pixel is a small capacitor with a transparent ITO layer at the front, a transparent layer at the back and a layer of insulating liquid crystal between. * LCD screens occasionally suffer from image persistence, which is similar to screen burn on CRT displays. 1936: The Marconi Wireless Telegraph company patents the first practical application of the technology, "The Liquid Crystal Light valve". Until quite recently (c. 2004) the superior brightness and viewing angle of color plasma panels, when compared to LCD, made them one of the most popular forms of display for HDTV. However since that time improvements in LCD technology have closed the gap dramatically. The much lower weight, price and power consumption of LCDs have seen them make large inroads into the former plasma market. Sony now only sell a very limited range of Plasma screens and appear set to quit this market altogether.